An on-demand video of “To AI or Not With Global Marketing” is available free for SeafoodSource Premium members and for USD 350 (EUR 315) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.
Featuring Rapport International President Wendy Pease, the presentation was held on Tuesday, 12 March, with the following description:
Buyer’s Journey, AI, Marketing, Sales, Oh My!
Finding and winning customers is challenging with so many new technologies and ways to reach people. In this session, come ready to look at strategies that work, figure out the key steps in your buyer’s journey, identify where to leverage AI, and find new international markets amid the sea of confusing marketing options and technologies.
The 2024 Seafood Expo North America (SENA), which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts, on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact FDA FSMA 204 updates will have, traceability, and more.
Calls for proposals for the 2025 editions of both SENA’s conference and for the conference at Seafood Expo Global in Barcelona, Spain are now live. Running from 16 to 18 March 2025, an overview of the SENA conference program is available online and proposals can be submitted through 13 September. A program overview is also available for Seafood Expo Global – which is running from 6 to 8 May 2025 – and conference proposals can be submitted through 13 September.
