The 2024 Seafood Expo North America, which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact the FDA's FSMA 204 will have, traceability, and more. Now, a video recording of each of these sessions is available for on-demand replay.
Featuring Certified Quality Foods Partner Chuck Anderson, Sugiyo U.S.A. Business Development and Sustainability Manager Shawn Oliver, Seafish Industry Engagement Manager Gavin Hatton, and San Isidro Seafood President Philip Walsh, “Retail Seafood Merchandising – The Science and the Art of Seafood Merchandising” is available free for SeafoodSource Premium members and for USD 350 (EUR 316) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.
The session was presented on Sunday, 10 March, with the following description:
Retail seafood merchandising is science, artistic creativity, and customer relations. Selling the sizzle in full-service seafood markets starts with the display, but the decision-making process of creating and executing seafood marketing and merchandising events is much deeper. How do great seafood merchants plan and execute seafood sales events in collaboration with supplier partners and cross-merchandising with multiple departments in-store?
Learn what works, what doesn't work, and why, from front-line professionals who are driving retail sales today.
