An on-demand video of “Empowering Conscious Consumers: Sustainable Seafood in the Digital Cart” is available free for SeafoodSource Premium members and for USD 350 (EUR 314) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.
Featuring Whole Foods Market Senior Team Leader – Merchandising Greg Hulme; Marine Stewardship Council Senior Marketing Manager Kristen Stevens; Marine Stewardship Council Senior Public Relations Manager Jackie Marks; Vital Choice Seafoods Sourcing Specialist Judy Olsen; and Wild Fork Foods Head of Ecommerce Matthew Goodyear, the panel was held on Monday, 11 March, with the following description:
Online shopping and e-commerce are a mainstay in the modern economy and saw a big boost during COVID lockdowns as consumers moved online during the pandemic. Seafood, once a hold-out for online shopping along with other items consumers prefer to select in person, has seen mass adoption. Within the last year 77% of consumers report purchasing seafood online and by 2025, 10% of all fish and seafood sales are projected to be online. But will this trend stay? Do we really understand how consumers shop for seafood online versus instore? And what importance does sustainability play into their decision making?
Sustainability messaging is an untapped opportunity for seafood e-commerce. Through consumer research conducted in 2022-23, the Marine Stewardship Council (MSC) has seen that consumers shop for seafood differently than shopping in-store. Online seafood consumers shop with more intention and care, spend more time researching, and seek sustainable signposting increases their likelihood of purchase.
Join the MSC, e-commerce leaders and other sustainable seafood advocates for a conversation and case studies about e-commerce, online shopping behaviors, and seafood sustainability. The audience will come away understanding why and how to incorporate sustainability messaging into their e-commerce platforms to reach conscious consumers. Data from MSC’s GlobeScan consumer research will be shared and the audience will have the chance to hear directly from consumers with video clips from MSC’s “Watch Me Think” video ethnography research.
The 2024 Seafood Expo North America, which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact FDA FSMA 204 updates will have, traceability, and more.
Calls for proposals for the 2025 editions of both SENA’s conference and for the conference at Seafood Expo Global in Barcelona, Spain, are now live. Running from 16 to 18 March 2025, an overview of the SENA conference program is available online, and proposals can be submitted through 30 August. A program overview is also available for Seafood Expo Global – which is running from 6 to 8 May 2025 – and conference proposals can be submitted through 13 September.
