SENA Panel: Using the Power of Markets to Grow and Consolidate Fisheries Improvement Projects in Mexico

Global Seafood Alliance Director of Market Development for Latin America William Hoenig introducing the SENA conference panel: Using the Power of Markets to Grow and Consolidate Fisheries Improvement Projects in Mexico
Global Seafood Alliance Director of Market Development for Latin America William Hoenig introducing the SENA conference panel: Using the Power of Markets to Grow and Consolidate Fisheries Improvement Projects in Mexico
2 Min

An on-demand video of “Using the Power of Markets to Grow and Consolidate Fisheries Improvement Projects in Mexico” is available free for SeafoodSource Premium members and for USD 350 (EUR 315) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.

Featuring Walton Family Foundation Program Officer Daylin Munoz Nunez; COMEPESCA CEO Citlali Gómez-Lepe; Beacon Fisheries Inc. Director of Purchasing OB Bera; Impacto Colectivo por la Pesca y Acuacultura Mexicanas Coordinator Luis Bourillon; Global Seafood Alliance Director of Market Development for Latin America William Hoenig; and Seafood Ninja Inc. President and Founder Adriana Sanches, the panel was held on Monday, 11 March, with the following description:

It is widely recognized that Fishery Improvement Projects (FIPs) are an important tool for developing public-private alliances to engage commercial fisheries in long-term sustainability projects. However, a lack of understanding of the market from the FIP implementors (primarily NGOs) could undermine the opportunity to develop such partnerships and, as a result, hamper the growth of FIPs in their total numbers and the seafood volume involved in the project. In addition, competition among NGOs in certain fisheries for funding resources from philanthropy and a need for incentives to collaborate among them and with industry to grow the ecosystem of FIPs creates a challenging environment for new, more extensive, and more robust projects that have leverage in the markets. 

This panel will bring together experts from NGOs, philanthropy, and industry to discuss solutions to expand understanding of the market and move together to expand the use of this tool. The panel will include the participation of seafood buyers, including importers from the U.S. who are part of the larger ecosystem of actors engaged in sustainability that could incentivize investment in more extensive projects for export markets.

The 2024 Seafood Expo North America, which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.

The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts, on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact FDA FSMA 204 updates will have, traceability, and more.

Calls for proposals for the 2025 editions of both SENA’s conference and for the conference at Seafood Expo Global in Barcelona, Spain are now live. Running from 16 to 18 March 2025, an overview of the SENA conference program is available online and proposals can be submitted through 30 August. A program overview is also available for Seafood Expo Global – which is running from 6 to 8 May 2025 – and conference proposals can be submitted through 13 September.


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