North Sea Seafood is aiming for a bigger market share in Asia.
The Bergen, Norway-headquartered processor and trader of salmon, trout, and whitefish has grown quickly since it was founded in 2011, primarily selling into continental Europe.
But, North Sea Seafood COO Espen Engevik said the company has charted a path to further development through Asia, as well as North America.
“The last four years has brought massive growth for us, but as a bit of a younger company, for the time being, we are not the strongest in Asia; we've been building consistently over the last few years, and we're aiming to take a bigger market share here,” Engevik told SeafoodSource at the 2024 Seafood Expo Asia, taking place in Singapore from 4 to 6 September. “It's important for us to be in Asia because as we've grown, we need to expand our markets.”
North Sea Seafood has set Vietnam, Japan, Singapore, and Malaysia as its primary targets. Engevik said his company’s product offerings align well with regional preferences and trends.
“You see salmon skin as a commercial product here; you see all of these bits and pieces of the fish being used, and I think that corresponds very well with what we want to do – use everything,” he said. "In regard to value-added, there is a lot of production-grade fish that needs to be handled in Norway right now, which created the position for us that we could utilize to take more space."
North Sea Seafood operates a ...
