The National Fisheries Institute has added a few new features to its social media portfolio. The U.S. group now is on LinkedIn and Pinterest, in addition to the Facebook, Twitter, Google+ and blogging platforms it was already contributing to.
The U.S. group’s social media strategy both promotes seafood to consumers and addresses issues within the seafood community.
“Pinterest is a great platform for NFI to share recipes and information about health benefits,” said Lynsee Fowler, NFI’s communications coordinator. “The Pinterest audience, which is estimated to be about 80 percent female, is known for its interest in food, health and nutrition. So, pairing great visuals with useful information makes it an ideal vehicle for NFI to promote seafood.”
The group’s new LinkedIn page speaks more to members, affiliated seafood businesses and the media, with insight into industry-related issues.
NFI is also launching a social media video blog, a.k.a. vlog. “A major trend online is the amount of time people spend watching video content,” said Fowler. “NFI’s vlog will be an easy way for our audience to keep up with developments on amultitude of social media platforms.”
