Chinese e-commerce surge into Europe creates freight capacity for Norwegian salmon

A Capital Airlines airplane
Capital Airlines has begun air freight service between Nanchang, China, and Oslo, Norway | Photo courtesy of CGTN
4 Min

A Chinese airline has introduced a new freight service, enabling the air-freighting of farmed salmon from Norway.

The Nanchang-Oslo service, operated by Capital Airlines using an Airbus A330, will bring e-commerce deliveries to Norway for Scandinavian customers and pick up Norwegian salmon for the return journey. It's the first direct air-freight service connecting China and Oslo, according to China's civil aviation regulatory authority.

Nanchang airport is working to present itself as a logistics hub for China’s eastern region, connecting Chinese e-commerce companies like Shein and Temu with consumers in Northern Europe, according to Jiangxi provincial media. Shein and Temu have run massive advertising campaigns in Northern Europe, seeking to grab market share with low prices and free shipping, and the expansion of Chinese e-commerce into Europe is creating new freight capacity for salmon headed into China.

However, a year-over-year doubling in volume of e-commerce packages arriving in the E.U. from China in April is prompting the European Commission to review its policy that waives import duties on e-commerce packets valued under EUR 150 (USD 138), according to the Financial Times.

Meanwhile, a recent report on the China Central Television (CCTV) 2 channel suggested surging supply is dragging down salmon prices in Shanghai. Lin Nian Tai, head of seafood sourcing for an unnamed local retailer, said prices for Norwegian salmon fell 20 percent in May. His supermarket chain has entered a supply deal with Norwegian companies that includes purchasing between 700,000 and 800,000 individual whole salmon annually, Lin told CCTV.

The cost of Norwegian salmon had fallen from CNY 130 (USD 17.87, EUR 16.52) per kilogram in May to around ...


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