Brits consuming less seafood amid shifting societal, economic pressures, Seafish report finds

"We have an emerging world where financial pressure vies with climate ambition and regulatory appetite to produce backlash."
A canned seafood aisle in a U.K. grocery store
U.K., as well as global, retailers and foodservice companies need to continue to adapt to changing consumer preferences, according to Seafish | Photo courtesy of Marine Stewardship Council
6 Min
Seafood consumption in the U.K. has dwindled over the past few decades, and that rate of decline has been accelerating in recent years, according to a new report from U.K. non-departmental public body Seafish. “Fish as Food 2024,” a Seafish review of seafood consumption trends, found that between 2006 and 2022, seafood consumption in the U.K. fell 22 percent, with that level of decline increasing to 30 percent since the Covid-19 pandemic, currently registering at just over one portion per…


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