Sausalito, California, U.S.A.-based tuna supplier Safe Catch has launched a premium brand of tinned smoked rainbow trout, selling the Aquaculture Stewardship Council (ASC)-labeled product on Amazon, at Sprouts Farmers Market locations, and on the company’s own website.
Safe Catch said in an ASC press release that the trout is mercury-tested to a limit of 0.1 parts per million and is sourced from ASC-certified trout farms. The de-skinned and deboned fish are slow cooked to “ensure all nutrients and flavors are retained.”
“Health, quality, and safety are core to Safe Catch, which is why we source our trout exclusively from ASC-certified farms. Just as we mercury test our trout for consumer confidence and well-being, we rely on the ASC label to demonstrate that our fish have been raised with care and are certified to the highest global standards,” Safe Catch CEO and Co-Founder Bryan Boches said.
Over half of all seafood eaten in the U.S. is farm-raised, and customers want more information on the food they are eating, making the Safe Catch and ASC partnership a perfect collaboration for today’s consumer, ASC North America Marketing Manager Athena Davis said.
“We believe it’s a perfect time for shoppers to learn more about the positive benefits that eating certified, responsibly farmed seafood can offer – from helping to preserve wild fish populations for future generations to providing a consistent, healthful source of protein that is also good for our planet,” Davis said. “Partners like Safe Catch, which demonstrate their sustainability commitments through the use of ASC’s label, play an important role in this conversation and in opening the door to innovative new products.”
ASC is supporting Safe Catch’s trout rollout with a sampling campaign along with social media promotions that will run through National Seafood Month in October.
Safe Catch’s trout, which is officially endorsed by the American Pregnancy Association, contains an average of 650 milligrams of DHA and omega-3, as well as 14 grams of protein per serving. In addition to ASC certification, the trout is non-GMO- and keto-certified.
