Sustainable canned seafood firm Wild Planet rolled out a Limited Edition Wild Tuna Snack Pack in partnership with Simple Mills and Chosen Foods, which sold out within days of its 1 August announcement.
McKinleyville, California, U.S.A.-based Wild Planet said the snack pack included its new sustainably pole-and-line-caught skipjack wild tuna made with diced dill pickle, lemon juice, and sea salt. The tuna is paired with gluten-free Simple Mills Fine Ground Sea Salt Almond Flour Crackers and Chosen Foods Classic Mayo made with 100 percent pure avocado oil – all packaged in a "planet-friendly bento box."
The snack pack was available for USD 5.00 (EUR 4.58) for a limited time exclusively on Wild Planet’s website starting 1 August and sold out within days. The company's Skipjack Wild Tuna – which is not limited edition – is sold on Amazon, Whole Foods Market stores, and Wild Planet’s website.
Wild Planet said the partnership stemmed from social media posts that combined the three products, similar to The Caviar Co.’s partnership with Kellogg’s Pringles on the limited edition “Crisps and Caviar Collection” earlier this year.
“After being flooded with social media posts combining Wild Planet, Simple Mills, and Chosen Foods, it was obvious that we needed to make this partnership a reality,” Wild Planet Vice President of Marketing Clint Mickel said. “All three brands not only boast incredible taste but have a profound impact on consumers’ lives and that of the planet’s by providing the best-quality ingredients.”
Consumers can eat the snack pack “on the go, in the office, at school, or from the comfort of their home,” Wild Planet said.
To honor the three brands’ commitment to sustainability, the snack pack is packaged in a reusable, planet-friendly bento box that can be reused.
“Consumers can feel good about eating for the planet in multiple ways – nourishing their own bodies while nourishing the planet,” Wild Planet said.
Seafood suppliers are recognizing that Americans are eating more snacks and small meals – particularly healthy, higher-protein options. Forty-six percent of Americans eat three or more snacks daily, according to Chicago, Illinois, U.S.A.-based research firm Circana, and the U.S. snack market is worth USD 214 billion (EUR 196 billion).
